Our Directors
Lenny Alexander
Director — Chief Experience Officer & Advisor
Lenny brings a broad, people-centric perspective shaped by experience across claims, underwriting support and close collaboration with insurers, brokers, adjusters and policyholders.
He works with organisations to enhance performance, strengthen client experience and navigate change with clarity and confidence. His approach is grounded in understanding—balancing commercial outcomes with the needs of those involved.
Mentorship sits at the core of his work. Lenny supports individuals at every stage of their careers, helping them build capability, confidence and a clear sense of direction within an evolving industry. His style is inclusive, practical and focused on creating environments where people and ideas can thrive.
Community Engagement
Lenny represents and mentors pupils at Bobby Moore Academy in Stratford, East London, where he also serves on the Board of Governors—supporting students as they explore future career pathways and opportunities within the London Market.


Melanie Alexander
Director — Chief Executive Officer & Advisor
Mel brings extensive London Market experience, developed through senior roles in broking, underwriting, product development and client service within the Property and Casualty sector.
She has guided insurers through complex portfolios and contributed expert insight in formal proceedings, including acting as an expert witness. Her leadership is defined by clarity, structure and the ability to build high-performing teams aligned to strategic objectives.
Mel has played a key role in establishing and scaling insurance operations, including the successful development of a property division within a major insurer. She supports organisations seeking direction and discipline in execution, while also mentoring individuals progressing within the market.
Community Engagement
Mel works closely with the Friends of Bobby Moore Academy, helping to deliver insight days, work experience and access to the London Market for students considering future careers.